NHL Tradeline Media Coverage

The NHL's trade deadline was this past Wednesday, March 4th at 3PM. Aside from the upcoming playoffs in April, and the free agent signing period in July, this past week has probably been the most hectic and lively in terms of media coverage. As contenders looked to better their teams heading into the playoffs, and sellers dumped whatever talent they had for picks and prospects, beat writers and bloggers were busy speculating who was going where, and reporting the big deals as they came through. While most would agree that this year's deadline was a little bit anti-climatic, it still drew just as much attention as any other.

In today's world in which people seek up to the minute information, covering the trade deadline of any sport could be quite demanding for news organizations and bloggers. They need to work extremely hard to keep users and information seekers posted with up to the minute news and details regarding their favorite teams and players. While in years past, many would have had to wait for the following day to find out how their team faired at the deadline, today, many websites make it their goal to provide up to the minute information regarding deadline deals. As soon as news leaks of a deal, it is posted, analyzed and commented on almost instantaneously. This year, sites like NHL.com and TSN.ca head "Trade Deadline 2009" sub sites which showed all the trades made by NHL teams as they were announced. By clicking into a trade, those interest could read up on an analysis of the trade provided by NHL analysts and color commentators. However, for those die hard NHL fans who could not wait for the mainstream media to announce trades, their were other sites, many of which were inaccessible due to high traffic on March 3rd and 4th.

These other sites are ran by amateur hockey insiders, who because of their more unknown and annonymous nature, could break news and rumors prior to any official announcement by teams and leagues. While sometimes unreliable, they provide an excellent source of information for fans who are truly craving the latest information. Many sites thrust the fan right into the trade negotiations, providing specific details about the trade hours before it is made public on sites like NHL.com and TSN.ca. These sites include hockeybuzz.com, hockeytraderumors.com, thefourthperiod.com, and hfboards.com. Sites such as these rely on both bloggers, many of them have a blogger reporting on each NHL team, and user supplied information. Many of the bloggers on these sites also have access and connections with NHL and team officials, and some even have press credentials allowing them to get very close to the team.

Perhaps one of the most popular and controversial hockey insiders is a blogger simply known as "Eklund." For years he has made a living simply known as "Eklund, the Anonymous Hockey Blogger" on his site hockeybuzz.com. While he maintains an anonymous identity, he openly states that he has access to many NHL teams and general managers, and has a great deal of access with the Philadelphia Flyers. Many question his legitimacy, as he has often reported deals and brought about speculation and rumors that have never panned out, however, in many instances he has reported accurately. As a long time visitor to many of these sites, I would say that they are an excellent source for general information, and getting a feel for what teams are thinking and planning on doing, but ultimately, no one knows whats going to happen until it really happens. In this day in age, teams are very careful to keep their intentions buttoned up, mainly because of the growth of the digital media and the rapidity of information sharing.

At the deadline, the New York Rangers acquired right wing Nik Antropov from the Toronto Maple Leafs for their second overall pick in the 2009 NHL Entry Draft, and a conditional pick, which can be anything from a 4th rounder to a 2nd rounder, depending on the performance of the Rangers this year. The Rangers also acquired defenceman Derek Morris from the Phoenix Coyotes, for forwards Petr Prucha, Nigel Dawes, and defenceman Dmitri Kalinin. Antropov and Morris join the recently re-acquired Sean Avery as they attempt to help the Rangers secure a playoff spot with less then twenty games remaining. Both deals were fairly well received by fans, as they addressed the teams need for size and scoring upfront with the addition of the 6'6", 240lb Nik Antropov. Morris also provides depth on defense, and with his shot from the point, should help the struggling Ranger powerplay. Their next game will be this Sunday at 12:30PM against the Eastern Conference leading Boston Bruins.

Welcome to the Blogosphere! -- Rangers Torteriffic!

The National Hockey League and the business of hockey and sports in general has certainly changed significantly in the first decade of the twenty first century. The distribution of digital media across many different platforms has greatly impacted the spread of information and the growth of the game without question. With respect to this weeks discussion of the way in which people watch television and access information, there has been debate as to whether or not people are transitioning from watching television programing on their computers more so than on their television. While I have argued that for the most part people will always prefer to watch their favorite television shows, sports and news on TV, the widespread development of online programing and simulcasting of sports events in particular cannot go unnoticed. For fans of sports teams out of market, websites like MLB.com, NBA.com, NFL.com and NHL.com provide the simulcasting of every teams game on their website, for a price of course.

This year the NHL launched NHL GameCenter on their official website. GameCenter allows fans of the NHL to stay informed on the happenings of every team in the league, not only by simulcasting each teams games, but providing an interactive interface that displays each players game and season stats, upcoming opponents, standings and news and access to game highlights, all at the users fingertips. Years ago, long before the internet, cable television and ESPN, fans of teams not playing in their local market would have to wait until the morning paper to see what their favorite team did, but today anyone could be a fan of any team essentially and follow them with just as much coverage and information as local teams receive from regional sports networks. This has clearly helped tremendously in expanding the NHL brand.

As well as the expanding the visibility of the game and teams around the league, the emergence of the "blogosphere" has dramatically changed the way in which sports teams are covered in the media. The NHL is no different, with thousands upon thousands of internet blogs all commenting on the day to day occurrences around the league and individual teams. Professor John Pavlik opens chapter six of his book with the following quote:

"Since the dawn of modern mass communication, those who have controlled the means of distribution of the media have wielded enormous power. Distributors of media have often exerted significant influence over public opinion, reaped huge financial gain and often held the ear or eye of elected officials and other leaders whether locally, nationally or internationally."

This could not be any more true, especially within the blogging world. The advent of the blog has increased the spread of the media by infusing the sports world with thousands of amateur journalists, many of whom have grown quite large, with a significant amount of pull and influence. Just as groundswells can quickly grow and escalate when people become fed up with a politician in the news media, the same can now happen in sports within the large blogging communities that have developed. Fans have a venue to vent their frustration with a team, player or coach and can significantly influence the teams, the league itself and other fans, especially when in great numbers.

This could be seen in the recent firing of New York Rangers head coach Tom Renney. While Tom has had a fairly successful tenure as head coach of the New York Rangers, many Rangers bloggers and fans had been disappointed with his "soft" style since becoming Rangers coach. Many perceived him to be too easy on his players, and believed that a more stern voice in the locker room may lend itself to greater success. For the greater portion of this year bloggers have called for Renney's head, pointing at the teams shortcomings as a result of his coaching style, and eventually when the Rangers went on season worst skid, losing ten of twelve games, Renney found himself out as head coach. Now, I'm certainly not saying that the bloggers alone are responsible for Renney's firing, but what they do is provide a climate around the team. As if the New York media is not enough of a burden to the coach of a struggling team, the bloggers multiply it greatly, and have more of a direct relationship with the fans in the seats. This influences the fans perspective, leading to "Fire Renney" chants at Madison Square Garden, which of course is then picked up by the more conventional media, and soon you have a full blown movement put in motion to oust the coach. A truly remarkable underground force in sports. Ultimately it was the Ranger's poor play that led to Renney's firing, but you know what I'm getting at here. Just a few of the blogs covering the Rangers, aside from this one, could be found at Blueshirt Bulletin, The Dark Ranger, 5-Hole, Beyond the Blushirts, Blue Seat Blogs, Pucks on Broadway, The Ranger Pundit, and many many more.

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With regard to the Rangers play tonight against the Avalanche, what could you say? They score 28 seconds into the game on a beautiful rush up ice by the new first line of Dubinsky - Drury - Callahan (Callahan scored off a feed from Dubinsky on a 2 on 1), and 60 seconds later Zherdev iced the game on a ugly, crash the net style goal that deflected off the skate of an Avalanche defender. Shortly after the flood gates opened, seeing both a goal by Gomez and also a powerplay tally by Chris Drury. Markus Naslund and Petr Prucha also found the back of the net. While it's easy to get excited about the six goal explosion, perhaps what was more important and indicative of the success was the way the team came out of the gate following the heartbreaking loss to the Panthers on Thursday night. The team skated hard and fast throughout the game and the Garden buzzed with delight as if it was the opening night of the Conference Finals.

You have to also love the fight and grit the team showed, a complete fight fest emerged as if it was Rangers/Isles out there tonight. Would have been nice to see Shoenny and Granato grapple a little down the hall to the dressing rooms after the game, but NHL officials were quick to break that up. All in all, excellent game, and you have to say that each of the last three games could have easily been Ranger wins. With four days off before they lace them up again on the island next Thursday against the Islanders, you know Tortorella will further instill his philosophy and work ethic on the team, desperately needing to string a few together here down the stretch.

The Rangers also got help today by the New York Islanders and Atlanta Thrashers, as both teams won their games against the Buffalo Sabres and Carolina Panthers, leaving the Sabres and Panthers at 8th and 9th respectively in the Eastern Conference. With the win tonight the Rangers have moved into the 6th position with 72 points, three behind the Montreal Canadiens.

The Rangers, The NHL and the Media in 2009

Hello everyone,

About a year ago I started this blog in an attempt to provide original and perhaps new commentary and information on beloved New York Rangers. As a fan of the team, I often found myself going to independent websites and blogs for information regarding the team, and not the official Rangers website. The "blogosphere" was new, and provided a greater range of opinions and information that was not common in the more mainstream websites like ESPN.com, NHL.com or even NewYorkRangers.com. After becoming an avid contributor to other blog sites, and commenting often, I decided to start my own blog with the hope of providing yet another view for Rangers' fans. However, the rigors of a hectic school and work schedule prevented me from really getting the ball rolling and I eventually shelved the project to be resumed at a later date.

Fortunatley for me, and maybe you, that later date is now. Professor Pavlik's assignment to create a blog for the Exploring New Media class has given me an oppurtunity to again explore blogging. The scope and information provided by this blog will change however, as I will not only be talking solely about the New York Rangers, but I will discuss the Rangers, the NHL and the more broader themes surrounding the way in which both are covered by media outlets in the age of digital media. My ability to comment and publish personal thoughts, pictures and video is just further testament to the ways in which digital media has transformed the way in which people get their information. Bloggers also have the unique ability of being able to voice the opinions of the everday fan, and in great numbers can create groundswells which sway support for players, coaches and general managers in the NHL and all sports. Often the mainstream media picks up on the pulse of bloggers, and in a way, bloggers provide an alternative to mainstream media, a supplement to mainsteam media and can even influence the mainstream media.

With that said, I hope you all come to enjoy both my commentary on the way in which the evolution of digital media has impacted the game, and also enjoy my commentary on the Rangers. If by chance someone from Exploring New Media who is a Ranger fan comes across the blog, please feel free to comment and give me your opinion on any and all topics related to this site and the class.

Thank you,
Gino DeCaro

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As far as the Rangers go, as I write this, the score has gone final in Buffalo. The Rangers have lost 4-2 to a surging Buffalo Sabres team, and have now dropped to the 8th and final playoff position in the Eastern Conference. I would have to say that Tom Renney's departure appears to be imminent.

While this in no way qualifies as an expert opinion or interview, I could not help but laugh and share it with you. As I was writing this post, I received a text message from both a Buffalo Sabres fan, and a member of the class, Jason Ochs. His text, verbatim: "yea man ur def right rangers wont make the playoffs." Yet another example of the fast paced, rapid spreading of information we encounter everyday. Now if only Jay Ochs was an actual correspondent with relevent information to share with me...

Good night all...